This article is based on research for our recent eGuide, Building your employer brand with social media.
With over two billion people using social media worldwide, it offers a one-of-a-kind outreach opportunity for employers looking to attract and engage top talent. It’s a great way to improve your employer reputation, engage with new demographics, and learn more about what your ideal candidate is looking for in an employer.
But there’s an ever-growing number of platforms out there, and it can be difficult – not to mention time-consuming – to get started.
We recently spoke with Madisyn McKee, Workopolis’ social media manager, for episode two of Safe for Work, the Workopolis podcast for employers (available on Soundcloud here and iTunes here). Madisyn offered up some expert intel on choosing the right platforms, using tools to save time, and more.
She also talked about the very first steps a company should take before they set out on social media. Here are a few things to keep in mind:
Know how employer branding ties in with social media
“It’s really about your reputation online. When people are applying for a job, probably one of the first things that they do is look up who you are and what it is that you’re saying online through social media. So when it comes to employer branding and hiring, you really want to make sure that the message you get across to future employees is really consistent online.”
Choose your platforms wisely
“You need to sit back and think about where it makes sense for you to be online. You really want to be strategic in where you are focusing your time and efforts. As a small business owner, you don’t have time to be spending hours upon hours a day on social media. So you want to get the biggest bang for your buck.”
Set up a policy
“You should have a policy when it comes to use with your employees. You need to make sure that they’re keeping consistent with your employer brand and what your company stands for, the messaging that you have. But at the same time, you want to encourage them to use it, so making sure that the employees understand the content that they should be sharing, shouldn’t be sharing, I think is important.”