Microsoft is most attractive employer brand in the world

Satya Nadella giving a presentation

Microsoft has received the Global Randstad Award 2015, identifying the tech behemoth as the most attractive employer brand worldwide.

Of the 50 companies nominated, the winner is the global company with the highest relative attractiveness across 22 countries, determined by the question: “Would you like to work for this company?”

The top contenders for the prize were, according to Randstad: Coca-Cola, GE, HP, IBM, Microsoft, Philips, Siemens, Sony, Samsung and Tata Consultancy Services. In the end 67.8% of respondents in the Global Randstad Award survey – which reaches over 225,000 respondents – said they would like to work for Microsoft. Sony was the next most-attractive company, followed by Samsung. It was the most attractive industry to both men and women.

Randstad CEO Jacques van den Broek is quoted in a press release as saying, “Congratulations to Microsoft: for the first time in the 15-year history of the Randstad Award, the winner scores #1 on all drivers of choice of potential job seekers! That is quite remarkable, considering the fierce competition of employers in finding and retaining talent, and IT professionals in particular.”

A statement from Randstad on the “drivers of choice:”

“Globally the most important drivers of choice according to all respondents are salary & employee benefits, long-term job security, and a pleasant working atmosphere. However, employers are not recognized for these drivers – the top 3 attributed to employers are financial health, strong management, and good training.”


The survey also reveals that “the most important reason why employees leave their employer is a limited career path.” But we already knew that from our own research.

Speaking at the awards ceremony, Stijn Nauwelaerts, general manager of human resources for Microsoft International is quoted as saying, “At Microsoft, we aspire to empower every individual and every organization on the planet to achieve more. It’s an important mission, against which we will only make progress if our employees are set up to do their best work. We take this commitment – both to our employees and to our millions of customers around the world – very seriously, and we’re particularly pleased to see Microsoft recognized as the #1 place to work for both women and men.”

Learn more about the Randstad Award here, and in the infographic below.

GRA 2015



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