The do’s and don’ts of digital marketing for small businesses

Digital marketing

Being a small business owner means you’re likely wearing many hats at once. One day you’re the business accountant; the next you’re the head of sales. The most important hat, though, and sadly the most often forgotten, is marketing.

In the digital age, one simply cannot ignore the importance of having an online presence. Digital marketing includes elements like a website, social media presence, and online advertising (to name a few). While some of these may sound overwhelming to you at first, it’s important that you learn at least the basics to help bring your business more customers.

Here are the do’s and don’ts of digital marketing for small businesses

Don’t: Ignore social

We’re not saying you have to be on every platform but you should have some presence. Figure out who your target market is and do some research on which platform makes the most sense for you.

Click here to see why you should (or shouldn’t) be using Pinterest.

Do: Get a website

With so many resources out there, it’s pretty easy to set up a website. You can buy templates that allow you to customize outlines for your business simply enough. Even if you have just the basic information on your website, a little can go a long way.

Don’t: Ignore bad reviews

If you receive an unfavourable tweet, or an unsatisfactory review through Facebook, don’t ignore it. Acknowledge what your customers are saying and use it to help you make your business better.

Do: Use hashtags

We say this with caution. You shouldn’t be hashtagging #every #word but one or two important ones are key. This is how you can connect with other influencers in your network and gain new audiences.

Don’t: Take on more than you can handle

We’ve said it before and we’ll say it again, don’t try and be on every social channel unless you have a dedicated team who’s at the ready. Choose a channel that makes sense for your audience and stick with it.

Do: Write content that’s original

Having a blog attached to your website is a great way to get noticed by Google. Creating original and consistent blog posts will bring you up in the search results page and help with new customers find you.

Don’t: Get too personal

You shouldn’t be afraid to connect with your audience on a personal level but be weary of getting TOO personal. If you wouldn’t say it to a client or customer walking through your doors, you shouldn’t be saying it on social media!

Do: Have a sense of humour

Everyone loves a post that will make them laugh. Humour is probably one of the best ways to have your content shared. Just be careful not to look as if you’re trying too hard. If it comes naturally than roll with it.

Don’t: Be tardy

Your clients and customers appreciate communication, especially if it’s in a timely manner. If they connect with you via social media or email, respond as quickly as you can and make sure to help them with what it is they are looking for.

Do: Experiment

When it comes to digital promotion there are hundreds of different ways to get yourself noticed. Try experimenting with different avenues; advertise on Facebook, post on Reddit, engage on Tumblr, or write a blog. You may be surprised with what works for your company.

See also:
The do’s and don’ts of writing job postings for small businesses


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