Fix-up job postings to attract more of the talent you want

The key to attracting the talent you’re looking for is a killer job posting.

We know, sometimes it can seem like a daunting task, especially if you’re short on time.

But it gets a lot easier when you start by asking yourself one simple and very important question.

How does this role impact my business?

Your answer will tell you everything you need to know about what to look for in your next hire.

Plus, we’ve got some extra tips to help make sure your postings speak to the people you’re looking for in a way that makes sense to them.

Already have some job postings that could be working a little harder? Not a problem. You these tips to give current postings a little makeover – we’re sure you’ll notice an improvement in applicants.

Know your candidate market and speak to them clearly by giving them good reasons to want this specific job at your company. Tell them about why and how you stand-out from competitors, and remember that applicants can be engaged by something beyond the role itself. Maybe they’re a consumer of your brand and that draws them toward a job at your company – definitely something to consider.

Keep them interested by creating a posting that’s easy to read. AKA not super long. It makes sense that you would want to be as detailed as possible, because you would assume it ups your chances of engaging the right talent. If only it were so easy. A wordy job posting can give you the same results as one that doesn’t have enough of the right info. Place the role’s must-haves front and center and you’re good to go.

Include non-negotiables, which are kind of like the must-haves above. If you fail to mention what you absolutely can’t go without in your next hire, you have only yourself to blame for a pile of resumes that are nowhere near your ideal match. Key skills and any experience you’re unwilling to overlook are very necessary. You’ll thank yourself when you notice more applications that you can take seriously.

Show (off) what you have to offer by remembering that the best applicants are usually looking for a job that will help forward their career at a company that values them. In return, they’ll be committed to providing you with quality work. Create a posting that lets them know how you empower talent and help them to learn, grow and do their job well. Training, educational support and tuition reimbursement are great perks to include.

Let us know how you make sure your job postings do the trick!


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