3 ways content marketing can boost your employer brand

According to the Content Marketing Association, content marketers are responsible for “creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.” This definition can be applied across the business spectrum, including building a strong employer brand to attract the right talent and hire better. So, how can you get started? […]

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5 simple ways to become a top employer

We’re just over halfway through the year, and Canada’s Top 100 Employers of 2016 list is out. It includes repeat winners like Telus Corp. in Vancouver, who recently brought on a Chief Wellness Officer to encourage employees in making healthy decisions, and Stryker Canada Inc., who’ve shown increased support for new moms and dads by […]

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Who you gonna call? Women of course.

Recently, director Paul Feig has been under scrutiny for his upcoming release and remake of the 80’s classic, Ghostbusters. Taking a fresh approach with a leading cast of talented female actresses, he told Vulture, “I didn’t realize that for certain older guys, the original Ghostbusters is the equivalent of a tree house that has the […]

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How a bad hire can impact your business

A bad hire is, well, just no good all around. But to make matters worse, there’s a lot more to lose today than say, ten years ago when companies had more cushioning and weren’t competing as hard for the best people. The information age and talent-led market is making finding the right people more difficult, […]

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