3 ways content marketing can boost your employer brand

According to the Content Marketing Association, content marketers are responsible for “creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.” This definition can be applied across the business spectrum, including building a strong employer brand to attract the right talent and hire better. So, how can you get started? […]

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5 simple ways to become a top employer

We’re just over halfway through the year, and Canada’s Top 100 Employers of 2016 list is out. It includes repeat winners like Telus Corp. in Vancouver, who recently brought on a Chief Wellness Officer to encourage employees in making healthy decisions, and Stryker Canada Inc., who’ve shown increased support for new moms and dads by […]

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