What you should be asking in a video interview

Video screening can make the hiring process a lot easier. The key to a successful video interview is coming up with the right mix of questions to get a real sense of the candidate’s personality and abilities. These should cover the following categories: Questions that provide information on a candidate’s background. Questions that gauge competency. Analytical […]

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3 ways content marketing can boost your employer brand

According to the Content Marketing Association, content marketers are responsible for “creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.” This definition can be applied across the business spectrum, including building a strong employer brand to attract the right talent and hire better. So, how can you get started? […]

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